Cypress Women’s Imaging Marketing Brochure
Challenge: Promote a service that’s both highly technical and highly emotional.
Strategy: Highlight the human side of Cypress Women’s Imaging’s breast care services along with its leading edge technology and medical expertise.
Tactics: Create a brochure that educates women while speaking about breast cancer in a human voice.
Bonus: In addition to its primary use at Cypress Women’s Imaging offices, this piece works well at community events such as the Susan G. Komen Race for the Cure, which Cypress Women’s Imaging sponsors.