OneSource
“Business Technology Demystified” Print Ad
Challenge: To achieve page dominance with a ¼ page ad featuring a typically intimidating topic.
Strategy: A minimalist copy approach allows for maximum white space and a magnetic visual effect.
Tactics: Three words set to headline type underscore OneSource’s client benefit. Bulleted one and two word descriptions promote the company’s services, separated by periods for dramatic effect.
Bonus: Spot color and gradation is used to maximize interest in a small space.
