Rhoden Roofing Business Development Portfolio
Challenge: Create a cost-efficient piece to promote credibility in an industry plagued by out-of-town contractors with limited accountability.
Strategy: Explain both the mechanical specifications of roofing options and the benefits of doing business with Rhoden Roofing.
Tactics: Incorporate customer testimonials, Rhoden advantages, national vendor affiliations, photos of Rhoden roofs, and a personal message from owner John Rhoden.
Bonus: The brochure’s content and format are appropriate for use with both residential and commercial customers.
