Simpson Construction Services Print Campaign
Challenge: To show large-scale commercial construction projects in moderately sized display ads, promoting Simpson’s broad capabilities with a minimalist copy approach.
Strategy: Simpson’s target audience of corporate CEO’s are reached effectively through the Wichita Business Journal and the Wichita Eagle Business Today and Sports sections. Moderately sized display ads helped to conserve client dollars and increase frequency, while an elongated layout is both eye-catching and functional.
Bonus: Special positioning in the Wichita Eagle called for front page displays at the bottom of the Business and Sports sections, giving maximum visibility for the targeted audience.
