WSS Print Ad
Challenge: For the physicians at Wichita Surgical Specialists physician referrals are a primary source of patients. But time is money, and between a surgeon’s schedule and time demands of referring physicians, personal visits are nearly impossible.
Strategy: As one of the largest private surgical groups in the nation, Wichita Surgical Specialists’ has a depth of surgical expertise unsurpassed in the Midwest. Ads focused on visually promoting strength in numbers, diversity and experience.
Tactics: Print ad are aimed at familiarizing target markets with Wichita Surgical Specialists’ physicians and specialties. The photos provide a glimpse into the physician’s personality and presence, opening the door for a personal meeting or referral. Ads were placed in various trade publications that reach referring physicians.